Apr 05, 2016 - Website Trends
As websites continue to evolve into their third decade, change can be seen as either "fads" or "trends". At Webberman, we try to stick with trends, because they represent the direction the web is actually moving towards.
A recent "fad" is to hide the main menu in a mobile format, forcing desktop users to click to expand the icon in order to view the menu items. Bounce rates have skyrocketed on some sites, simply because users find it hard to browse the site. At Webberman, we believe in clear navigation and therefore avoid this practice.
Here are some recent trends in website design:
1. Responsiveness: Not many years ago, it was "the thing to do" to have two versions of a website, a desktop version and a mobile version. In those days, people either were at home on their computer, or out with their mobile phone. But the two versions leave out a lot of "in-between" sizes of screens, such as all of the larger phones, and the tablets and pads. Today, a business must have a "responsive" website, meaning one which will respond to any width screen, and fill it accordingly.
2. Brevity: There was a time when your website could contain a large amount of information. The fact is, few people will read much these days, in part due to the fact that most visitors are on mobile devices. This has resulted in the need for smaller, more concise websites, with less fluff, and more facts. Nobody has time to read about your hobbies and family these days, they just want to know what services you offer and related details about your business.
3. Longer Scrolling Pages: One long scrolling page seems to be accepted better than a traditional website made up of many individual pages. This is due in part to the fact that it is already loaded, and the mobile user needs only to scroll down the screen farther to discover all the content they are looking for. They are less likely to link to another page, partially in fear of waiting for new content to load. Because of this, many modern websites consist of one long page, with pop-up images and other pop-up pages appearing when links are selected.
So, in a nutshell, you can still have large images and moving effects, which bring about a cool-factor to modern website design. Brevity is your friend, as is having a one-page or simpler website structure. A responsive design is essential, and if you do all of this, and are choosy with your text, you'll have a website that people will love, and which will score well in Google and the other search engines. Webberman creates websites based on whatever solid trends are developing, to ensure that our clients' websites are fresh, and function the way they are expected to. If your business is using an out-dated design, please contact us. It may be less expensive than you think to update your design, and more costly than you realize if you don't.