I just had yet another person inform me that 'Websites are dead. everybody uses Facebook, so that's where I promote my business'. Your website is your storefront and shows you are serious. It is yours alone. It shows you are a trustworthy business, not someone selling from the trunk of a car.
Facebook postings or pages do not rank well in search engines. A properly optimized website will reach FAR more people who are actually looking for what you offer.
Facebook is very limited in how you structure your content. A website gives you full control of how much you want to say, and in an organized manner that your visitors will love.
Face it, a Facebook page looks like a Facebook page, while a website can reflect your colors, your style, etc.
Analytics. Facebook does offer some limited analytics, but with a website, you have access to much more detailed statistics about your visitors - valuable information you can use to alter your marketing methods to maximize results.
Your Facebook business page will have ads showing - often from your competitors. The perception that you're using a free page, but they are paying, may cause some to follow the ad to your competitor's page.
There is discussion as to the pros and cons regarding this. Here are some facts to consider:
So yes, it's generally a good idea to create a Facebook business page, but only as an extension of your website. Without a business website, you are missing out. When is the last time you searched Facebook for a product or service? People go to Google and find websites, not Facebook pages. And, most shocking news of all, there are a lot of people who do NOT use Facebook at all. These are also potential customers who would otherwise miss out on your business offerings.
Here at Webberman, we can create a unique website for your business that will attract the customers you are looking for. Please contact us for more information.