Today most of us have seen the ads for free webbuilders, cheap solutions, and easy and fast methods to get a website up in a hurry and for next to nothing. A lot of business owners jump on these deals without doing proper research first. So are these free and cheap deals all they are made out to be?
Here are several very good reasons NOT to go cheap when choosing a website for your business.
1. SEO. Normally when someone types search words or phrases into a search engine, such as Google, results appear that link to the most appropriate website for that particular search. However, with some websites that are built and hosted with webbuilders and 'free' or low-cost hosting, the websites just never seem to show up in searches. In other words, your website is doing nothing for you, because nobody can find it.
2. Poor functionality. Your pretty-looking free template is missing functionality, unless you spend money on fine-tuning it. This could require buying or subscribing to plug-ins, upgrading to a more expensive template, and even removing ads though paying more for hosting.
3. Inability to move. Let's say you built your own website on a platform and wish to move that website to another hosting service. You simply can't, due mostly to the structure of the site and the way their specific platform functions. So you are stuck - unable to move your website and you better hope that they never go out of business.
4. Slow. This isn't just a minor inconvenience. Research shows that website visitors will not wait for a slow website to load. Wait - it gets worse! Google ranks websites on a number of criteria, and load speed is near the top of the list. So websites that load fast will generally rank better because they usually are NOT built with free or low-cost webbuilder software, but authored by professional html developers.
5. Platforms A web platform is a system whereby a person can create a website without knowing html or other code. For example, Weebly is a platform, as is WordPress. WordPress websites should be regularly updated and checked to see if anything stopped working. This is because the plugins that WordPress websites use, are usually made by hobbyists and many will stop being supported as the WordPress platform is constantly updated.
So what is a business owner to do? Hire a professional who will create a website from scratch, without relying on off-the-shelf templates, or web platforms. If the developer knows what they are doing, the website will load fast, function properly, rank well in searches and never need updating or maintenance. This is what we do. Talk to us about your website needs, and we'll deliver - probably for less money than you'd think.